How AdSense works?
* In order to put ads on a web page, the webmaster inserts JavaScript code into the page.
* Each time a page with an AdSense tag is visited, the JavaScript creates an iframe and sets its “src” attribute to the page’s URL.
* For contextual advertisements, Google’s servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system. More details are described in the AdSense patent.
* For site-targeted ads, the advertiser chooses the page(s) to display ads on and pays based on CPM (cost-per-thousand-impressions, or the price advertisers choose to pay for every thousand ads displayed).
* For referrals, Google adds money to the advertiser’s account when visitors either download the referred software or subscribe to the referred service.
* Search ads are added to the list of results after a user performs a search.
* Since the JavaScript is sent to the web browser when the page is requested, it is possible for other site owners to copy the JavaScript into their own web pages. To protect against this type of fraud, AdSense customers can specify the pages on which ads should be shown. AdSense then ignores clicks from pages other than those specified.
All text is available under the terms of the GNU Free Documentation License.
AdSense for search
A companion to the regular AdSense program, AdSense for search lets website owners place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However the publisher is paid only if the ads on the page are clicked: Adsense does not pay publishers for mere searches.
All text is available under the terms of the GNU Free Documentation License.
AdSense for feeds
In May 2005, Google announced a limited-participation beta version of AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, “advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising — and in the long run, more quality feeds to choose from”.
AdSense for feeds works by inserting images into a feed. When the image is displayed by the reader/browser, Google writes the ad content into the image that it returns. The ad content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser’s site in the same way as regular AdSense ads.
AdSense for feeds has remained in its beta state ever since its original announcement. Only selected AdSense users have been allowed to sign up for it, and no more users are being admitted to the program.
All text is available under the terms of the GNU Free Documentation License.
Adsense: Google’s ad serving program
Google AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.
Google uses its search technology to serve ads based on website content, the user’s geographical location, and other factors. Those wanting to advertise with Google’s targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.
Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (The Mediabot is a separate crawler from the Googlebot that maintains Google’s search index.)
Many sites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small sites that do not have the resources for developing advertising sales programs and salespeople. To fill a site with ads that are relevant to the topics discussed, webmasters implement a brief script on the sites’ pages. Sites that are content rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense site.
Some webmasters work hard to maximize their own AdSense income. They do this in three ways:
1. They use a wide range of traffic generating techniques including but not limited to online advertising.
2. They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked.
3. They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like “Click on my AdSense ads” to increase click rates. Phrases accepted are “Sponsored Links” and “Advertisements”.
The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.
All text is available under the terms of the GNU Free Documentation License.
Pay-Per-Click advertisements (PPC)
Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google’s search engine on www.google.com (or the relevant local/national google server [e.g. www.google.fr for France]), adverts (also known as creatives by Google) for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results.
The ordering of the paid listings depends on other advertisers’ bids (PPC) and the “quality score” of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser’s ad text and keywords, as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser’s keywords.The precise formula and meaning of relevance and its definition is in part secret to Google and whose parameters can be dynamically changed.
The auction mechanism that determines the order of the ads has been called a “generalized second price” auction. It is a variation of the Vickrey auction.
All text is available under the terms of the GNU Free Documentation License.
Promote Keyword Phrases for Your WebSite
It’s no secret that the keyword phrases you select will make or break your site. And yet it’s also true that most people are terrible at selecting keyword phrases that end up being effective and generating traffic for their sites.
The most common mistake made is being too ambitious in selecting keyword phrases for which you don’t stand a chance of generating traffic from. In other words, keywords that are way too competitive.
Yet with the right understanding and approach, any site owner or online entrepreneur can greatly increase the traffic they receive from search engines through keyword phrases.
You Must Arrive At Only One Keyword Phrase
Most people believe that the more keyword phrases that they select for their sites, the better. Actually nothing can be further from the truth. If anything the very opposite is true. You must consider the content and objectives of your site very carefully and when you have done that, you must come up with a single keyword phrase.
That keyword phrase will clearly portray the narrow niche that you are interested in going after and dominating. Now most people panic when they hear this, believing that it will be ridiculous for them to focus all their energies on a single keyword phrase for the rest of their days.
Actually what is supposed to happen is that after you have selected your keyword phrase, you are supposed to find all synonyms and related keyword phrases. In most cases, the keyword phrases list will easily be well over 100 keyword phrases.
In addition, there are other longer keyword phrases that hardly anybody pays attention to because they are not yet popular enough. These are the keyword phrases you will tend to notice in your stats, these could easily number in the thousands. In other words there is much more to the single keyword phrase than you think.
When you put all those thousands of keyword phrases together, you will find that the potential traffic your site is able to attract will number in the millions. One of the greatest secrets of success will come into play, which is the more you limit your target market and niche, the bigger the market you are creating of potential customers and clients. In fact most people believe the exact opposite, which is the more you narrow your niche, the more you limit your market and number of potential clients. This is just NOT true.
The Power of Focus
The World Wide Web is a huge place where it is very easy to drown and get lost forever. The secret to survival has to do with focus. It is indeed a very powerful strategy to narrowly focus on a tiny niche that you can totally dominate. And the way to do this is by selecting a single keyword phrase that best describes what your site is all about.
There are of course other factors that will help you in reaching your decision about what particular keyword phrase to focus all your energies on. Your past experience and skills are critical. You must have an edge that will help you easily win any competition that you end up facing from any other site on the niche subject that you have selected.
In other words, you must be confident enough of at least being in the top 10 worldwide in terms of your ability to deliver on that particular keyword phrase. This would mean that you would have a good chance of being in then top 10 of search engine results.
Actually many people forget that when you are on the web, the competition is not local but in fact worldwide. So you have no alternative but to really know your stuff.
When you make the decision to focus with laser beam precision on a particular keyword phrase for your web site, what you will have actually done is greatly expanded your potential market. The reality which many webmasters have seen in their own experiences is that if you aim for everybody you will most certainly end up with hardly anybody. The proper approach and use of keyword phrases on your site is bound to revolutionize your fortunes online.
Terry Detty finds Website Marketing Promotion and Business Marketing and Online Advertising his passion. In addition to marketing, he enjoys reading and occasionally goes out for a short walk. His latest interest is a new Search Engine Marketing and Internet Marketing Software program he’s been using.
Top 3 Ways MySpace Bands Use Email Marketing Programs
While MySpace has become the platform for bands and musicians to plug in to the global community and promote their talents, many artists are looking into new ways to reach their fans. One of the dominating tactics used by both bands starting out on MySpace and well established groups is the use of email marketing programs.
While paper flyers may have been the avenue for ’spreading the word’ in years past, email marketing programs give MySpace bands access to create, send and track professional new-age digital flyers. Since most email marketing programs are easy to use and integrate seamlessly into your MySpace profile, there are very little barriers or obstacles holding any band back.
The key element of making an email marketing program work for your band is to build a quality mailing list. Everything starts with the caliber of your contacts. If you build up a solid mailing list of loyal friends, family and fans, then your email marketing efforts will produce outstanding results. Most email marketing programs will help you grow your mailing list by giving you a signup button for your MySpace profile. The sooner you add this button to your MySpace page, the sooner people can start becoming both your MySpace friend and your mailing list subscriber.
The following are the top 3 ways MySpace bands use email marketing programs…
1. Announce New Songs
As soon as any band releases a new song, the goal is to get it out for people to hear it. On MySpace there are thousands of new songs added every day, so it can be difficult to fight through the clutter to get people (including your fans) listening to your song. Many bands setup their email marketing program to blast out an email to their entire contact list as soon as the new song is released.
Since this email marketing message is read away from MySpace (and away from all that clutter), it’s a lot easier for your fans to click on a link in your email and instantly be playing your new song on your MySpace profile. Some bands choose to use their email marketing program for each new song they release, while others wait until a new set of songs are available and then blast out the email.
2. Promote Concert or Show Dates
Whether you’re announcing a new international tour or just a gig at the local pub, many bands have found that using an email marketing program can help pack a crowd. Since your fans are already interested in seeing you perform, the goal is really to make sure they know when and where they can come see you in action.
Many bands use their email marketing program to announce a show that is several weeks away, just to build a little bit of awareness and buzz early on. Then, as the show date looms closer, they will use their email marketing program to send out reminder messages, so everyone knows the time is coming closer and to mark it on their calendar, buy tickets, or whatever else they have to do to get to the show!
3. Keep Your Fans In The Loop
Most loyal fans are actively interested in what is going on with your band. From the big issues to the small stuff, inviting your fans to become an intimate part of your band and get an inside look helps build an incredible bond. Many bands on MySpace update their profile regularly, so their audience can constantly see fresh updates. But, by using an email marketing program, you can ensure that these updates reach your fans right in their inbox.
Many bands use their email marketing program to send out a monthly (or even bi-weekly) newsletter, keeping fans up to date on all the latest happenings. Some bands have even started incorporating a “Question From The Fans” section in their email marketing newsletter, where they publish a question that was asked through the last issue. This type of email, which is packed with unique quality content and involves your fans in a two-way conversation, is a great way to build that special connection.
With intense competition to get attention, using an email marketing program can give your MySpace profile a boost and give your band an extra edge.
Robert Burko is President of EliteEmail.com, the #1 MySpace mailing list solution. Harness the power of the most trusted email marketing program today for free with no obligation and no restrictions.
What Every Small Business Should Know About PPC
Local pay per click advertisers have a lot of options in today’s pay per click landscape. In some ways, local advertisers have more options than other advertisers. There is a tendency to see local business advertising, particularly online, as being limited, but that’s really an illusion.
Today’s local business owner can take solace in a few facts about the nature pay per click advertising, namely, that optimization and local advertising practices allow for a more effective campaign that can serve your business well.
The discussion on pay per click advertising options must begin with keywords. It doesn’t matter whether you are a local business or a global business, if you want them to be effective, your pay per click advertising campaigns will be keyword-based. Local advertising, however, does rely on a little bit more focused effort and in addition to keywords you must think about geo-targeting.
A geo-targeted pay per click campaign can consist of several components:
Geographic place names:
Zip codes
Area codes
Local landmarks
Regional area marks
Grid coordinates
Which of these components is the best to use for your local pay per click campaign depends on a number of factors, but all of them are available and it’s good to know what they are. Each major search engine that offers pay per click advertising also has a local search feature that involves mapping. Users can search for businesses by address, city and state, zip code, or even pinpoint them by grid locations. Pay per click advertising is similar in some ways.
A good pay per click campaign may involve the use of your local geographic place names, whether it is city and state or neighborhood. For instance, you might use Bronx, NY instead of New York, New York. Either way, your goal is to drive traffic to your local business website using pay per click advertising strategies.
Zip codes can also be effective, as can area codes. If your telephone area code covers an entire state, this might not be effective, but if it covers a specific area of a large metropolitan area like Los Angeles then it be quite effective.
Even landmarks can be useful in pay per click advertising. Phrases like, “Two miles South of Niagara Falls” can give people a general idea of your location. If the landmark is well known enough then it can be effective.
Perhaps one of the most overlooked geo-targeting techniques in pay per click advertising, yet one of the most effective, is the use of grid coordinates. Using Google Maps, or the mapping feature of Yahoo! or MSN, you can locate the exact grid coordinates (latitude and longitude) of your business and tell GPS users precisely where your business is located. This is particularly effective with mobile advertising.
Speaking of mobile advertising, local business owners can use pay per call services just as effectively as traditional pay per click. Just like the pay per click models of the search engines, some services allow advertisers to bid on mobile calling services and users are given the option to call your business directly from their mobile phones at the point of a single click. Bid prices generally start at $1 and you pay only when a mobile phone user makes a call from the ad. This is one unique feature of the
Superpages pay per call service.
Both Superpages and Citysearch offer pay per call services as well as pay per click services. You can run both services simultaneously using the same ad. Known as local yellow pages, these services are used much like traditional phone books except that they exist online for users searching for a particular type of business in a local geographic area.
When a searcher looking for your type of business finds your ad they can choose to click a link and visit your website or click a link and call your business from a mobile phone. Either way, you do not pay for the click or call until it is made. It’s a powerful way to advertise and the benefits far outweigh the cost for most local businesses.
Another benefit to using Citysearch and Superpages is that the cost per click for the pay per click service is usually much less than it would be with Google.
The leading pay per click service online, of course, is the above-mentioned search engine. Google started its pay per click service in 2001 and since then has gone on to become the largest pay per click provider on the Internet. That doesn’t mean it is the best option for everyone.
Yahoo! and MSN also provide pay per click services, though neither has yet presented an effective pay per call service. Google, on the other hand, has begun offering the pay per call service for mobile users and likely will see an increase in its advertising business in the next year.
When it comes to local pay per click or pay per call, many small businesses are forced to pay attention to budgetary concerns. This is not a limitation. It’s a reality. A simple test run of any campaign before getting too deep into the campaign at any search engine is advised and could save your local small business a lot of money in the long run.
Brick Marketing, President and Founder, Nick Stamoulis has become one of the Internet’s premier online marketing managers by treating each client as a business partner.
How to Get Free Publicity For Your Website
If you want to promote your product or service, then consider using public relations. The best part of PR is that it costs nothing. In fact, public relations is one of the best kept secrets of small business owners who are successful. Use these powerful techniques to get picked up by local and national media.
1. Be an expert. The media relies on experts for their information. The news that gets printed is only as credible as the source from which it comes. Begin by selecting a news related story to comment on. It should be a story that you are qualified to speak about, aligned with your area of expertise.
If your background is in engineering, and a building falls down, you are qualified to speak about the structure and answer possible engineering related questions. Being an expert simply means that you have a background in a specific area and can lend your expertise.
2. Research the reporter. To get coverage, find the reporter who is covering the news you wish to comment on. For example, if the news is about a specific current event, then Google the current event name followed by the name of a popular newspaper like the Wall Street Journal or USA Today. You’ll quickly find the reporters who have written on the subject. Call the newspaper (contact information available on their website) and ask for the reporter by name. If the operation asks what your call is in reference to, simply state that you have information related to a specific news item.
3. Compliment the reporter. When you locate the reporter, and contact him, start with a compliment. Reporters take great pride in their work. Be sure to compliment their position on a given topic or their previous work. After complimenting them, you’re ready for the pitch.
Talk to them about your position on the given news story and what you have to offer. Again, referring back to our earlier example of the building, mention that you have an engineering background and have a position on the story. For example, you might be able to comment on why buildings collapse and the structural aspects that could be the cause. Let the reporter ask questions but have a point of view. After the dialogue, the reporter will verify your information such as name and company.
4. Leave a compelling yet non-descript message. If you’re unable to get in touch with the reporter directly, leave a message - but be discreet. You don’t want to show all of your cards before speaking to him directly. However, if you leave enough information to get them to return your call, they will call you. Reporters follow up with any leads they consider opportunistic.
When leaving a message, simple say, “I have something you need to hear about (fill in name of story here).” Be specific with regard to the story the reporter is covering. You want them to consider your possible information valuable.
5. State your expertise. After complimenting the reporter about their coverage on a specific article or issue, let them know your position on a given topic and why you are qualified to comment on it. Give them your pitch and be confident that your opinion matters base on the experience you have to offer.
In today’s environment, it’s difficult to attract the media’s attention. The best way to get PR for your product or service is by commenting on current stories being covered by the media. The process is simple. When you hear a news story that you can comment on, find the reporter using Google and the name of a major publication.
Research some of the reporter’s previous articles for background and then contact him directly. Let him know that you have some information that he may find valuable or a comment relevant to the story. Be sure to provide him with your credentials. Lastly, be persistent. Continue to reach out to the media and soon they’ll be calling you for advice.
Michael Fleischner is an Internet marketing expert who has been featured on The TODAY Show and Bloomberg Radio. Discover how to improve search engine rankings at http://www.webmastersbookofsecrets.com.
Million Dollar Article Secrets
Whatever your business, submitting keyword-rich articles is a fantastic way to get more website traffic. Obviously, all of the top Internet marketers fully endorse article marketing as one of the easiest methods to attract new clients. Plus, many of them also use article submission to article directories within their blog posts… to maintain their relationships with current clients & continue finding more website traffic at the same time.
If you can follow the step-by-step process that is outlined in the following tips, you may not win a literary prize. But, you will certainly have a better understanding of how to produce cash-sucking, search engine dominating, written content for your website and your promotional outreach. These articles could become the key to success in your Internet endeavors.
As you submit more and more articles, you’ll come to recognize the true power and profit potential of article marketing. Writing and submitting one article per day can easily vault you into a 6-figure income, and many top internet marketers have earned more than one million dollars by submitting several articles per day… promoting other people’s products via affiliate marketing.
So, although writing articles is critical to your success, consistently submitting these articles is even more important. And because of your submission habits, you’ll not only see immediate website traffic increases, you’ll also see a steady flow of traffic for years after your articles have been published by article directories, news services and other webmasters.
1. Before you start writing, decide what you want your article to promote. Do you want to promote a product, a service, a business or an affiliate product? Whatever you’re promotional objective is, write the article to attract the readers who will be interested in what you’re promoting… using effective keyword research and keyword placement. Keep this in mind will skyrocket your articles to the top positions of search engine results, earning immediate traffic spikes from targeted prospects.
2. Next, create a brief write down 3-4 points you want to make in the article. The outline will help you to stay on topic, and to write your article quickly. An article which fulfills the promise of the headline generates good will. If you fail to deliver, you disappoint readers and lose sales.
3. Write articles in pairs whenever possible. The ability to write several articles at once comes with practice. Start by aiming to write two articles at once. Depending on how much time you have to write, you may not complete the articles in one session.
However, writing articles in batches will ensure that you write more often and remain consistent. Many authors earn incomes greater than $100,000 per year and a select few earn more than $1,000,000 per year, but this is only because of a firm commitment and promise they made to themselves… to write and submit at least one article every day.
4. Research the topic so that you can write knowledgably about the subject, and develop effective article titles using keyword research. Make sure to include two or more keywords in each title, because you want the search engines to index and rank your articles quickly.
5. Make sure your article contains a link to the affiliate program you are promoting. You should also hide these ugly affiliate links by setting up a friendly redirect within your web hosting account. Setting up redirects take less than 30 seconds of your time, and your redirect should never contain the full product name.
Keep your readers guessing, be mysterious, use a keyword-rich redirect, and readers will click on the “hidden” affiliate link much more often. Setting up a redirect will also prevent losses of affiliate income due to readers replacing your affiliate ID with their own or erasing your affiliate ID before surfing to the website you are trying to promote.
Marketing strategies on the internet are not much different from promotions in newspapers. If you want people to read to your articles, then you need to understand the importance of editing. Thoroughly editing your material shows your commitment toward providing high-quality content, making you appear much more professional and makes your readers yearn for more information about each topic.
Try speaking directly to one person when you’re writing, provide a solution, and use as simple language that most readers can easily comprehend. If your article contains word that are too large or words that aren’t used within our every day vocabulary, your readers will have a difficult time understanding your article. This will also cause your article to become copied, syndicated and distributed among more websites on a faster basis.
Last of all, the top authors all utilize article submission software on a daily basis. You should avoid any software that claims to allow automatic submission of your articles, without you having to choose the category you want to submit your articles to, because the article directories will cancel your account if they begin receiving article spam from you.
Instead, simply invest in article submitter software that logs you in; auto-fills the article, title, keywords and biography for you; and allows you to choose a relevant category before submitting. Doing this will save you alot of grief and still allow you to submit your articles to hundreds of article directory sites on a daily basis.
Lee Kendrick has been featured by numerous magazines, websites and forums as a successful internet marketer, coach, writer, public speaker and software developer. Go to http://articledominator4.com to learn more about article marketing, to see how Lee dominates Google search engine rankings, and to begin receiving his infamous ‘Insane Website Traffic Tips’ newsletter.