prosper-online.com

by: Chris Taylor

“Build it & They Will Come”

If you built a theme park in the middle of the Amazon jungle and didn’t advertise it, do you think you would get many customers? Maybe a few guerilla’s and snakes may visit but unfortunately their wallets maybe a little low.

This is exactly the same with your web site, getting people to your web site or marketing is the most important part. The trick to it if there is one, is doing it right from the beginning so you don’t waist precious time and money.

“As I Can Get Everything for Free to Build a Successful and Profitable Online Business I Don’t Want To Spend Any Money”

How many times have I heard this one! I understand that the internet is perceived as a place where successful business is born though little work and not a dime spent but this is just not the truth. Although you can run a successful, profitable business on the internet with a lot less costs than a traditional (off-line) business, you still need funds to start.

It never seizes to amaze me when people have to contemplate the money aspect of buying a simple book or software program for their online business, yet they wish to be making ten of thousands each month!

Just as example: Bob has just become a fully qualified carpenter and is going to start his own business. But Bob is not going to spend much money on setting up his business because he can do it on the cheap! Therefore Bob

Will not buy a power saw, but use his hand saw instead
Will always buy second-hand timber to reduce costs
Will not use a mobile phone
Will not use his car as it is costs to much to run. He will put all his tools on the back of his bike and ride to each job! He will put all his tools on the back of his bike and ride to each job!

Does this sound ridiculous, even laughable? I’m sure you get my point.

So yes, at the start you really need to set yourself up with some good books, knowledge and the right tools. Do this and your business will get of to a profitable start and I’m talking about a lot of money for these things either. Stay with everything free and you’ll still be hoping for business success two years down the line.

“Information, Information & More Information”

Yes, if you decide to start an online business, the old “information overload bug” is sure to bite quickly, usually in the first few months. A few things can help you here.

1. Remember to take time out and relax, Rome wasn’t built in a day and so it will be with your business. Also, while you’re relaxing, ideas will come you that will help improve your business. If you’re constantly working, this will not happen.

2. Keep focused on what’s important for your business to be successful and don’t deviate from that.

3. Don’t give into “The temptation to re-invent the wheel” similar to number two above.

“The “One Big Secret to Online Success” Web Sites”

Let me clarify why there is such thinking about making money on the internet.

1. If you wanted to be a “plumber”, you would do your apprenticeship and then work for someone or then start your own business. If you wanted to own a “milk bar” you get a business loan, buy the “milk bar” and start running the business. Why do we know this and why are there no so called “secrets” regarding being a plumber or running a milk bar? Because these businesses have been around for a long time, to start them is “common knowledge”.

2. Therefore because the internet is new and evolving, how to start an internet business has yet to become “common knowledge” and there is still many unknown aspects regarding the subject unlike traditional business . Unfortunately, many now capitalize on this “unknown aspect” by selling so called “secret information” type products thus only increasing the myth regarding internet business.

3. Even if starting an internet business was “common knowledge”, there is simply too much information to decipher. Unlike going to the local library, finding the business section and picking one or two of the five books on “starting your own business”, your are now on the internet. You have a world library, the business section is as big as a football stadium and books on “starting your own business online” are in the thousands (including are the misleading ones).

4. This final point is the most important one. People want to believe there is an easy way to make a fortune without doing much work, they just have to find it! This is just human nature.
“I Will Get Rich Quickly with My Internet Business”
Yes you can make good money online and quicker than an “offline business” but it still requires, perseverance and a good work ethic (being proactive).

“Its Easy to Make Money On the Internet”

You’ll soon find out if this one is true!

“Marketing That Doesn’t Work”

Poor Ad Copy
90% of books or products with the word “secret” included in the title.
Banners
Safelists
FFA sites
Spam
Link farms
Start page programs (most)
Exit page programs

Unfortunately there are many websites offering the above tools in a package and promoting them as “successful marketing tools”. You have to pay a monthly fee to use there tools, all of which you can get for free and don’t work.

“How Many Search Engines?”

The ten big search engines account for between 85 to 99% of search traffic, there may be 100 other very small search engines if that. You then have about 10 well known pay per click (ppc’s) engines, the biggest one of these being “Overture”. Search engines in total hold only 38% of all the current websites registered with a domain name.

Copyright © CATDynamics - Catdynamics.com 2005.

About the author:
Chris Taylor – helping web based business achieve unique distinction & maximum growth.
Visit one of my online resources and I will show you how to increase your business profits and clients quickly and easily starting today – http://search-engine-optimization-training-resource.com/adb/

by: Lois S.

Let’s say that you’re creating a website for Barb’s Specialty Pet Products. Should the domain name be barbsspecialtypetproducts.com?

Perhaps — but don’t stop there. Having the right domain name, or domain names, can bring more traffic to your site.

Why more than one domain name?

One domain is all you need to set up a website. But with more domains directing to your site, you can have these additional benefits:

- Bring site visitors who type variations of your domain name

- Acquire traffic that might otherwise go to your competition

- Harness the marketing power of keyword domains

Your primary domain name

If it’s feasible, use your business or brand name in your primary domain. People will remember it and associate it with your business. Also consider the following factors when choosing your primary domain.

Domain name extensions

Should your primary domain end with .com, .net, or .biz, or with a country-specific extension such as .ca or .co.uk?

If your website is aimed at people in a specific country, having a country-specific domain can help:

- Site visitors will recognize right away that the business has a presence in the country of the extension. They may therefore be more comfortable buying from you.

- Some country-specific search results include sites with the relevant country-specific domain extension even if the site isn’t hosted in that country.

On the other hand, if you’re targeting an international audience, a country-specific domain could work against you. People from outside the country of the extension may be less inclined to buy if the business looks foreign to them.

If you want to attract both people within your country and those in other countries, have both. Each domain could direct to the same site, with each audience seeing the domain intended for them. For country-specific search results, the primary domain should be the country-specific one.

Chances are that the .com domain you want is already taken. If you use the .net or .biz version, you risk having potential site visitors go to your .com competition instead. Be sure to use the full domain name on all promotional material to reduce this risk.

Domain name length

A short domain is easier to remember, it has less risk of being mistyped, and it’ll fit easily on your business cards and correspondence.

Conversely, if a short name doesn’t represent your business, it’s more difficult for people to remember. The short names you like may already be taken anyway.

If your business name is up to three easy-to-spell words, it’ll probably work as a domain name. For a longer business name, the initials or just one or two words may be easier than remembering a combination of words.

Secondary domain names

Secondary domains directing to your site are for online use:

- For people who type your primary domain name incorrectly

- For people who search for your products or services online

Typing and spelling variations

How many ways can people spell and type your business name?

barbsspecialtypetproducts.com

barbs-specialty-pet-products.com

barbspecialtypetproducts.com

barbsspecialitypetproducts.com

barbsspecialitypetproducts.com

barbspecialtyproducts.com

barbspecialtyproduct.com

Hyphens aren’t recommended for your primary domain. When people tell others about your site, they’re likely to omit the hyphens. They may also forget to type them.

For secondary domains, hyphens make long domains easier to read. Each word stands out when people see your domain. However, domains such as buy-keyword-product-now.com make some people view hyphenated domains, especially those with more than one hyphen, as spam-like.

Having the words in domains separated may help some search engines recognize keywords. With Google, though, hyphens don’t make any difference.

Consider all of these variations for secondary domain names:

- With and without hyphens

- Different ways of spelling some words

- Singular and plural versions of nouns

- Extensions with .com and .net as well as a country-specific extension if relevant

What people search for

If you want to find the website for Time magazine, you might do a search for it, or you might try typing in time.com. If you do the latter, you’ll find yourself at the Time site.

This type of search behavior extends to generic words too. Searching for dog collars? Try dogcollar.com, for example, and you’ll be redirected to dogidcollar.com. Do you want life insurance? Lifeinsurance.com redirects to nmfn.com (and so does northwesternmutualfinancialnetwork.com).

While having keyword domain names may not draw a lot of site visitors, using them is a technique to consider.

How to use more than one domain

Set up your website with your primary domain, and use that domain on your correspondence and with your customers.

Point secondary domains to your site using URL forwarding (also called domain forwarding, domain redirect, or URL redirect). To have the secondary domain appear in the browser, use domain masking. You can set up these features when you log in to your account with your domain registrar (if your registrar offers these services).

With domains that are simply variations of your primary domain, you can expect additional traffic just from having set up these domains. With domains that contain keywords, you can get more from them by using them to list your site in online directories. When these domains appear in search results, searchers will see the keywords.

The next step

Once you decide on the available domains that you want, register them immediately. They might not be available tomorrow.

If you don’t already have a business name, you’ll find it easier to market your business online if you choose a primary domain and a business name together. If your first choice for a business name doesn’t work well with any available domains, consider a business name that you can easily market with an available domain. Once you’ve registered that domain name and your business name, register secondary domains and put them to use.

Is it worth registering multiple domains for one site? That depends on your site, but any variations that you don’t register will be available for competitors to register and use. If a domain is valuable to a competitor, it’s valuable to you.

About the author:
——————————————————————————-
About the Author: Lois S. is a Technical Executive Writer for http://www.websitesource.com, http://www.lowpricedomains.comand http://www.speedfox.comwith experience in website hosting.

by: Henry James

Links building is a primary job for developing link popularity. Link popularity is one of the vital measures taken in consideration by the search engines to rank your web pages. The number and the quality of links on your website would also play an important role for raising your page ranking. You can use various strategies such as article writing, software and tools to raise your link popularity.

But before you use any of these strategies for link building, it is a must for you to know your existing status. So you should, first of all, find out the link popularity of your website. And it is really a simple process. You can go to any search engine and type “Links: domain name of the website”. Complete information regarding the links of the website will be presented to you by the search engines.

Now you can work to build up your links’ popularity. A number of people are making persistent efforts for building links from various resources. Articles are a good source of displaying the quality of information on your website. Indeed links from articles are greatly helpful in finding a better place in the search engine ranking.

Articles are actually the real attention grabbers on the web. They provide knowledge and information to the users and thus the users keep seeking for these articles regularly.

Unless you have a really good content on your website, you are not going to get the desired links. The basic rule for getting links from articles is to write them on a particular theme. Your articles must be focused and give relevant information to a subject related to your website. Keywords also play a significant role in generating links for you.

You can generate inbound or one way links as well as reciprocal links via these articles. Always make a thorough research of the most used keywords on the internet. The keywords suggest you a topic that people usually seek for information, on the internet. The articles you write must be rich in the keywords. You have to produce the relevant information keeping the good keyword density in your articles. For, this will make your article search engine friendly.

Every one is not skillful to develop such articles. Get some professional writers to do it for you. You can have your own team of writers or can get the articles written by freelance writers as well. Articles written by professional writers will help you in getting the targeted links. You can also keep these articles in a separate section in your website.

One more way to get links from articles is to get them published on the other sites, i.e., other than your site. Internet is full of flourishing websites that offer to publish your articles for free. These sites are a good platform to get noticed in the cyber world. The ezines, ebooks and online news sources are there to help you popularize your website as well.

You can also find some forums to publish your articles for free. Generally the forums do not allow you to put a link at the end of your articles. But the regular members can post their links under their articles. And this turns out to be really profitable for link building.

The primary advantage of getting your articles published is that the internet traffic you get from the article links is targeted. The articles of a particular theme will be only read by the people having interest in that particular subject. This surely, is going to improve your search engine ratings.

About the author:
Discover advanced link building and link popularity tools and resources as a Member of: http://www.Link-Advantage.com

Circulated by Article Emporium

by: Henry James

If you have a website and want more people to link to you, installing a link directory is the right means for you to generate targeted Internet traffic. Indeed installing a link directory is a great way to get the trade links noticed on the Internet

For a basic rendezvous with the concept of link directory and its installation, read on the article till the end. I am sure, once you finish reading this web page you would not ask any questions as you would be busy installing a link directory. So read on.

What is a Link Directory?
Link Directory is a platform on the Internet where various webmasters submit their links for free. The other webmasters can also exchange or trade links between them on a link directory. It is an effective and easy way to increase your search engine rankings. And that too for free!

In other words, you can also say that a link directory is a systematic record of resource links on a website. The links on a website are categorized according to their purpose. A website may support hundreds of links on its link page.

Why do people install a link directory?
Every webmaster wishes to get the target audience on their websites. installing a link directory is appropriate way to get the desired traffic and attention to the link sites. A number of people make use of web directories to find out the related links for their websites. This makes the job of online searching quite easy for them. Each and every link directory has categories and sub categories links.

How to go about installing a link directory?
You need to meet certain requirements for installing a link directory.

First of all you have to categorize your link directory. Your computer should have the definite script to run your link directory on a web server. The PHP scripting language is the best one to run your script on the Windows operating system. Other scripts like CGI are also used extensively for installing a link directory. The script can be purchased from any software store. The right script will make your installation easier. Some PHP scripts in the market are very powerful. They allow you to add as many categories in the link directory as possible. For installing such a link directory you must have a Linux operating system.

Also there are some scripts in the market that allow you to install the link directory on any of the operating system like Windows, UNIX and Linux. For installing any link directory, you should have a free space on your computer system. You may require 250 MB or more free space to install link directory software. Also you need to have a particular type of IP address for installation. If you do not have the right IP address, the Domain Name Server registrations may be lost and may result in the failure of the installation process.

Make one thing absolutely sure that the installation of your directory may be interrupted if the network is not properly connected. If you receive the connection errors such as “the link directory installation failed” or “error in installation”, check the network cable connection.

The domain name is the most important part of your link directory. Your link directory is installed with a particular domain name. Remember that the domain name should not be single. Create a domain name that suggests that the directory is a part of your organization. If your website domain name is “xyz.com”, the domain name of your directory must be some what like “ab.xyz.com”.

Keeping these things in your mind, installing a link directory would not have remained a task for you. Isn’t?

About the author:
Discover advanced link popularity tools and resources as a Member of: http://www.Link-Advantage.com